To enhance our coffee, we propose to have a resident barista at our location every week to offer customers a unique coffee and experience to build customer loyalty and differentiate ourselves from the competition. 

 

As a result of this action, we will create a line of content for networks in which we will play with the sensory, with very dynamic and closed shots. To emphasize the sensory part we will make various capsules in which we will focus on the ASMR of the moment of making the coffee.

 

We also propose different actions with influencers, such as blind coffee tastings to continue with the experiential tone of the campaign. 

​