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COFIDIS
Lives
Agency: Ogilvy Barcelona
VIDAS, is a series of 6 chapters inspired by real stories that wants to encourage the consumer to rediscover their enthusiasm and embark on new paths. In each chapter you can see stories of overcoming and the passion for making dreams come true.
Reinvent yourself every day and pursue your dreams like our protagonists do. Because in one life there are many lives.
A was createdlanding in which a new chapter came out every week. We also found podcasts that premiered after each chapter and were related to them and in which experts and real testimonies spoke.

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