A new structure is proposed for Caixa Bank's Branded Content - Social Networks based on the 'snack content' concept. 
 

It is built using two large umbrellas:

    • Innovation at the service of security

    • Innovation at the service of sustainability
 

Within these two large areas, various themes are born that contribute to the campaign. 
 

These topics will be worked on through a series of snack pieces: Series, interview and podcast.  

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